WEBINAR
The Age-Old Question: Can You Grow Enrollment and Reduce Discount at the Same Time?
One enrollment leader’s process for doing exactly that.
Monday June 15 | 1:00 PM Eastern
If you’ve ever walked into a struggling enrollment program — or you’re preparing to — this conversation is for you.
Every enrollment leader at a tuition-dependent institution has heard some version of the same mandate: grow the class and reduce what you spend to fill it. Most will tell you those two things don’t go together. Today’s conversation is about what it actually looks like when they do.
Join us for a candid case study conversation featuring Carolyn Noll Sorg, President of John Carroll University — a role she earned in large part because of the enrollment results this conversation is about. When Carolyn stepped into enrollment leadership at John Carroll, she was handed exactly that mandate. What she built in response — a data-informed goal framework, aligned from the board down to the team — is what drove three consecutive years of growth and a measurably stronger financial position for the institution.
This is not a tactics session. It’s a conversation about how you frame the right goals, build the right context, and earn the buy-in required to pursue both outcomes at once — without sacrificing one for the other.
What you’ll hear:
- How Carolyn built a goal framework specific enough to evaluate every strategy and tactic against a single question: does this help us do both?
- How she used engagement scoring to make real-time decisions in-cycle rather than end-of-cycle adjustments
- How experience mapping revealed hidden friction points that were quietly costing yield
- How she aligned athletics, faculty, financial aid, and cabinet leadership behind the same definition of success
- How she built a team culture that made the strategy executable — and sustainable
Carolyn does. Come hear how she built it.
One question worth sitting with before you register: If your president asked you today how you plan to grow enrollment and improve your discount rate in the same cycle — do you have a framework for that answer?
Hosted by:
Miranda Benson, Vice President of University Partnerships, Human Capital Education
Carolyn Noll Sorg, President, John Carroll University
Matt Eging, Managing Director, Human Capital Education
