Who We Are

Enrollment Optimization
and Analytics

Human Capital Education helps colleges optimize class enrollment and net tuition revenue across campus through advanced analytics, yield forecasting, and embedded partnership that turns data into confident decisions.

Data-Driven Enrollment Optimization

As colleges across the country increasingly face first-year student enrollment challenges and net tuition revenue targets become harder to hit, institutions that properly model their data to surface actionable insights that create institutional strength. Human Capital Education’s enrollment optimization services deliver precise, institution-specific analysis that turns a competitive landscape into one a college can navigate with confidence.

Campus-Wide Enrollment Strategy

Human Capital Education delivers enrollment analytics consulting as one coordinated, campus-wide strategy. We understand the interconnected relationships between financial aid optimization, market and territory analysis, and retention modeling. Our senior strategists embed inside your institution to understand your data and surface insights for campus leadership. Backed by proprietary demographic databases and more than two decades of higher education experience, Human Capital provides the modeling and forecasting that span first-year enrollment through graduate and online programs. Solutions and strategic recommendations built to your institution’s specific goals, so leaders make confident, data-informed decisions about the class ahead.

Enrollment Optimization Starts With Data and Your Unique Story

Enrollment optimization begins before your first interaction with prospective students. We help schools model which students an institution’s value proposition actually reaches, and understand how your story resonates with prospective students. Human Capital Education treats net tuition revenue optimization as a question of fit and story, not aid adjustment alone. We start with data to understand the impact and shape a class that grows revenue and headcount together. Strategy based on the largest admitted-student survey program in the country and affinity-group segmentation built on two decades of data experience put to work for you.

Shape Your Class

Human Capital Education’s practice covers the class end to end. We help schools make better decisions from planning and recruitment, through aid, pricing, and retention; tying it all together with analytics and reporting.

Strategic
Enrollment Planning

Multi-year strategic enrollment management planning, market and territory analysis, and yield forecasting set the direction for your incoming class.

Financial Aid Optimization and Leveraging

Financial aid modeling, and merit and need-based packaging that improve yield and net tuition revenue without eroding access.

Retention Predictive Modeling and Planning

Retention analytics, cohort analysis, and propensity modeling identify at-risk students and intervention opportunities.

Admitted
Student Survey

The largest admitted-student survey program in higher education, revealing enrollment drivers.

Net
Price Calculator

A net price calculator that gives families clear, early cost guidance while giving the institution accurate signal on price sensitivity and demand.

Enrollment Analytics
and Dashboards

Configurable dashboards that put yield, melt, and class-composition signals in front of leadership in real time, built on the institution's own data.

Tuition and
Fee Pricing Structure

Pricing analysis that tests scenarios against demand and revenue, so tuition and fee decisions are modeled before they reach the board

Growing Net Tuition Revenue

A mid-size private college in the Northeast, competing directly with low-cost public university systems, needed help optimizing limited aid resources across its class. Human Capital Education ran a price-elasticity analysis across the admitted pool, then modeled an aid structure that met full need for top academic students while adjusting packaging elsewhere. Applications rose, overall yield climbed 2%, and the college gained roughly $1.5 million in marginal net tuition revenue.

Trusted Higher Education Partners

Human Capital Education’s standing in higher education enrollment analytics is measured in relationships, tenure, and data.

92–95% annual partner retention.
Institutions stay because the work compounds year over year.
An 8-year median partner relationship.

More than half of our partners have partnered with Human Capital for 10+ years; some for 20 or more.

20-year average consultant tenure.
No consultant leads an engagement with fewer than seven years of experience — and the strategist who builds your model is the one who presents it to your board.
100,000+ admitted-student survey respondents a year.
The largest such program in the sector, and a proprietary read on enrollment behavior.
Embedded Expertise.
Your primary contact is a senior strategist on the enrollment leadership team who deeply understands your data and institution.