Strategic Enrollment Consulting

Nulla accumsan lacus eu felis commodo, sed finibus sapien iaculis. Phasellus dolor metus, vestibulum eget commodo sed, facilisis id augue.

Build a Strategic Enrollment Management Plan That Fits Your Campus.

Colleges and universities face the challenge of adapting to demographic shifts, fluctuating perceptions of higher education, evolving social media and technologies, and changing student and employer expectations. At the same time, financial pressures and rising costs are constraining resources. You need a comprehensive strategic enrollment management plan, purpose-built for your campus and designed to help you meet your enrollment goals. The Human Capital higher education enrollment consultants help colleges and universities build an enrollment funnel with strategies tailored to your campus and designed to meet your goals.

Enrollment Strategy Fueled by Experience and Data

Cookie-cutter enrollment management strategies rarely work in the real world. Your school deserves a custom-built enrollment strategy that fits your campus and is grounded in your data. We work with your team to understand what makes your institution unique, then leverage qualitative and quantitative data gathered on your behalf to help you reach the right students, with the right message, across the right media channels. Whether balancing program by program enrollments or meeting campus-wide goals, our enrollment strategy is designed to help you meet and exceed your enrollment goals.

Request a Conversation

Note: Include “HCE” in the opening sentence. Contextual copy around the CTA reinforces keyword relevance at page bottom. One to two sentences making the ask. Outline what the conversation covers and what the prospect walks away with. Primary CTA (“Request a Conversation”) that matches the service area.

Start Your Next Cycle Smarter

We collaborate with you to identify your hidden opportunities for enrollment growth. From developing comprehensive strategic enrollment management plans to focusing on individual components of the enrollment funnel, we curate your custom plan to fit your needs. We analyze key performance metrics across the enrollment funnel, assessing marketing, outreach, and yield effectiveness to surface trends and opportunities that may not be immediately visible in data alone. The result is a clear, practical set of recommendations tailored to your institution’s goals.

Curated Strategy Enrollment Plans Built for Implementation

Our strategic enrollment plans are custom-developed for your campus; providing data-driven insights and proven strategies to help you fill your next class.

Operational and Strategic Review:
Gain insights to help you optimize your enrollment operations, processes and team.

Market Research:
Leverage quantitative and qualitative data through market research to power your decisions and strategy.

Financial Aid Optimization:
Grow your net tuition revenue and shape a stronger class by optimizing financial aid offers to match your enrollment goals.

Rankings Assessment and Strategy:
Analyze and manage your program and institutional rankings performance to align with your brand.

Reversing a trend of declining enrollment

University of Mary Washington (“UMW”) engaged Human Capital’s experts at Kennedy & Company to develop a Strategic Enrollment Management Plan to assist in the recovery of lost enrollments since 2016. Due to the pandemic and an intense competitive market, enrollments had been trending downwards since that period and leadership was committed to quickly improving recruitment operations. We helped UMW develop a comprehensive plan built for their campus, targeted for their future students, and curated to address their market position.

Start Building Your Next Class

Organizational Transformation

Transform your institution and team to optimize performance and better serve your students

Enrollment Analytics and Dashboards

Monitor yield and class composition in-cycle.

Financial Aid Optimization and Leveraging

turn what admits say about aid into a smarter award strategy.

See what your admitted students are actually telling you.

Ready to build a strategic enrollment plan that fits your campus and helps you meet or exceed your enrollment goals? Schedule a conversation with the experts at Human Capital Education to understand your enrollment opportunity and hear how we have helped hundreds of schools achieve their enrollment objectives.