Direct feedback from your admitted students.
Understanding yield patterns is critical for an institution’s strategic enrollment plan. In a period of contracting enrollment, understanding the “why” behind those patterns is where leaders uncover the differentiators that drive real strategic growth. Which competitor won? Was the deciding factor price, program, location, or something else entirely? Human capital helps colleges and universities understand the admitted-student experience and which factors made the difference. We help enrollment leaders refine and improve their competitive position based on evidence and feedback directly from your students and those who chose to attend elsewhere.
Human Capital Education surveys your full admitted pool, including enrollees and non-enrollees alike. Our experts pour over data, analyze the results and deliver an institution-specific analysis on why students chose you, where the rest went, and why. We then benchmark against the competitor institutions in our national sample. The Admitted Student Survey is more than a survey of your current and lost students. We help you connect the dots between survey responses, demographic data, and offered aid packages, turning raw survey responses into a fully customized action plan to help you shape future classes.
Human Capital fields the admitted student survey to the entire admitted pool, then segments and benchmarks the results before translating them into recommendations.
Human Capital surveys admitted students across higher education, capturing more than 100,000 responses from partner institutions across the country. And we have been doing it for over twenty years. Our proprietary, industry-leading survey techniques ensure a complete picture specific to your institution while providing the foundation for unmatched benchmarking analysis.
Sometimes, the most valuable information you can gather comes from the admitted students elected to enroll elsewhere. Because Human Capital surveys the whole admitted pool across the largest sample in the field, we can show not only why students enrolled elsewhere, and also the exact competitor, price gap, or missing program that pulled them away. We uncover the hidden factors and identify when institutions outside your historic peer set begin recruiting in your territory. You get the concrete data that uncovers enrollment shifts it takes other schools years to uncover and understand.
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Tthe same admitted-student data predicts who will persist once enrolled.
Monitor yield and class composition in-cycle.
Turn what admits say about aid into a smarter award strategy.
In a first conversation about the Admitted Student Survey, Human Capital Education covers your true competitor set, what you’d learn from the students you lose, and how the report and action plan are delivered.
