2025 Parents of Admitted Student Review (PASR) Summary Report

Drawing on insights from 18,785 parents across 13 institutions nationwide, the 2025 PASR Summary Report reveals how families evaluate value, affordability, academic quality, and long-term return when guiding their student’s final college choice.

Parents are deeply involved in the decision process, focused on financial readiness, career outcomes, and institutional reputation. This report highlights how family priorities influence enrollment behavior and where institutions can better align communication and strategy.

Inside the Report:

• The parent role in the college decision process

• Price sensitivity and financial preparation trends

• Most influential information sources

• How families define value and return on investment

• Differences by parent education level and background

If you are looking to strengthen family engagement, refine value messaging, or better understand the financial lens shaping enrollment decisions, this report delivers actionable insight to support your strategy.

Complete the form below to download your copy.