Human Capital Education unifies marketing, enrollment coaching, and student success into a single accountable team that builds, scales, and sustains your enrollment — working as an extension of your staff across the full student journey, on one platform.
Schools across the country are facing serious enrollment challenges: programs that once filled themselves are missing goals and new programs fail to meet initial projections. Human Capital helps colleges and universities transition from fragmented strategy to holistic growth — one team accountable for the whole funnel, from first inquiry to graduation.
Results suffer when marketing sits with one vendor, enrollment outreach with another, retention with a third and no single party owns the result across the funnel. We fix that. Our team of higher education enrollment experts works as an extension of your team to deliver holistic, efficient, growth-focused enrollment solutions. No more duplicated effort, blurred accountability, and stalling enrollment.
We help colleges and universities launch and grow high-demand programs, drive enrollment across the funnel, and sustain persistence through to graduation. Then we repeat and optimize. Term after term.
Human Capital solves fragmentation by leading with strategy build across the enrollment journey. Marketing, enrollment, and student success operate as one unit on one platform, working with connected data on a shared platform and pairing market intelligence with execution. EPaaS, our proprietary in-house enablement ecosystem, centers the data and connects the team.
Ready to inject data, strategy and partnership to reverse your flagging enrollment?
Connected strategy and processes deliver results. Data and insights are the foundation for building and executing the marketing and enrollment strategy. Human Capital’s market-intelligence leverages employer and labor-market signals to identify program growth opportunities. From identification to launch, we will bring your portfolio to market in as little as eight to twelve weeks.
Human Capital’s Growth Services solutions deliver across three coordinated disciplines with one goal in mind – growing your enrollment. We help schools attract the right students, support their enrollment journey, and supporting them through graduation. Each is available as part of a full-funnel engagement or as targeted capacity where a specific gap exists.
Human Capital builds and runs data-informed enrollment marketing built upon persona-driven messaging, multichannel advertising, landing pages, and marketing automation. We are more than a traditional agency. We serve as your fractional marketing team. The result is qualified, program-specific demand tied to cost-per-start visibility, not generic campaigns and empty brand spend. Learn More about Marketing Services
Dedicated enrollment coaches engage prospective students within minutes of an inquiry and support them through every obstacle from first contact to deposit, using technology and delivering personalized phone, text, and email outreach plus hands-on application support. We convert interested prospects into enrolled students without adding institutional headcount. Learn More about Enrollment Services
Proactive, non-academic support keeps committed students enrolled and progressing. From deadline reminders, holds management, and registration outreach, to the personal conversations that inspire, persistence-focused coaching removes day-to-day barriers and lifts retention. The team coordinates with your internal student success resources, connecting students to campus registrar, academic offices and support services rather than duplicating them. Learn More about Student Success Services
An R1 Doctoral University watched enrollment in its professional and continuing education programs fall nearly 43% over three academic years while handling the work in-house. Human Capital deployed the full Growth Services suite on one platform, delivering market intelligence, marketing, enrollment, and student success. We rebuilt and improved the pipeline. In the first year, enrollment in the supported programs rose 146%, establishing a sustainable pipeline rather than a one-cycle spike.
Human Capital pairs more than 20 years in higher education with a model built for your institution’s independence, delivered by coaches and marketers who have done this work on campus and have a proven track record of delivering success to our long-term partners. Our unique blend of higher education expertise, enrollment strategy and data-backed strategies deliver enrollment growth that scales and sustains.
