Qualified, program-specific demand built to fill your programs. Turn prospects into enrolled students across your portfolio.
Brand awareness alone doesn’t fill programs. Too many institutions run disconnected marketing across campus, with no line back to enrollment performance. Brand spend is managed centrally, while individual programs are left to fend for themselves, or worse yet handed off to generalist agencies with little higher education experience. The result is predictable: no clear path for aligning marketing performance to enrollments, budgets spent, and program enrollment targets missed. Filling a specific program takes more than a good brand. It takes demand built at the program level and measured to enrollment performance. At Human Capital Education, we build higher education marketing strategy designed to fill your programs.
Human Capital is your fractional marketing team for higher education. Our strategists build program-specific marketing plans and manage full-funnel marketing campaigns with persona-driven messaging, multichannel advertising, and marketing automation across the student journey. Everything is driven by market intelligence data and insights. Advertising spend is made visible in EPaaS, our proprietary in-house enablement ecosystem, and tied to every step of the prospect journey – ensuring every dollar ties to a start. We deliver demand-driving marketing managed by one accountable team of higher education experts.
Our proven process is driven by data and insights, and built to take your program portfolio to market in as little as eight to twelve weeks
Precision beats volume. More budget alone doesn’t fill a program. The right program and the right message do. Most higher education marketing sells the institution; we market the specific program to the people most likely to enroll, with messaging that compliments and ladders up to your brand marketing. And because we track cost-per-start as a share of tuition and attribute results to the dollar, you can see exactly which programs and messages deliver results.
An art-and-design institution came to Human Capital with a single online master’s program and ambitions to grow. We grew that single master’s program, then identified and launched two related programs alongside it. Our holistic program-focused strategy drove demand and grew enrollment nearly ten times. The work proved the model: the right programs, marketed precisely, fill faster than a bigger budget aimed at the institution as a whole.
Colleges across the country are facing enrollment challenges at every level. We help institutions reverse declining program enrollment trends, optimize portfolios and launch new programs. Whether you are looking to grow enrollment in existing programs, transitioning away from a legacy agency or OPM provider, or seeking to launch new additions to your portfolio, we deliver success and help schools build internal capability.
The demand we build is handed to dedicated coaches who convert inquiry to enrolled.
Proactive support that keeps enrolled students progressing to graduation.
The proprietary enablement ecosystem the marketing runs and reports on.
