Who We Are

Online Education Strategic Consulting

Human Capital Education helps institutions develop online program strategy, modeled for your mission and students.

Online Strategy for Growth

Online education is the growth opportunity for higher education, with more students enrolling online today than ever before. The decisions that deliver online program growth are complex and easy to get expensively wrong. Institutions launch programs the market doesn’t want, sign long contracts that turn over revenue for years, or build capacity they can’t sustain and demand doesn’t justify. The pressure to invest in online programs comes from a board pushing for alternative revenue, an online program management contract nearing renewal, or online enrollment that has stalled. Human Capital Education helps leaders decide where online growth is worth pursuing and how to strategically invest in online programs without sacrificing institutional resources and mission.

Online Strategy Built Around Mission and Fit

Human Capital Education builds online strategy from the institution’s mission, market, and institution through our Kennedy and Company team. We assess your current online program catalog, operational  capacity, model program fit and unit-level revenue, and work through the build-versus-buy question, carefully considering your finances and enrollment performance rather than a vendor’s pitch. A custom-built online program growth roadmap outlines which programs to pursue, in what modality, and whether to build expertise in-house, hire for it, or partner with outside vendors. You build sustainable online programs and gain enrollment growth that fits your institution and students.

From Online Assessment to an
Online Program Roadmap

At Human Capital, we help you understand your current online program strategy and consider options for meeting your online program objectives. Model exploration helps a division or unit understand its potential revenue, helping you understand the proper level of investment. We then support the evaluation of specialized services, such as instructional design and digital advertising, which play a key role in program success.

Successful online strategy requires intimate understanding of your internal resources, existing gaps in services, and growth potential. We provide a roadmap for building the right internal team or partnering with external resources designed to help you achieve the institution’s goals in the online space.

The Building Blocks for Your Online Education Strategy

At Human Capital, our online program experts help you define and design a customized roadmap to meet your program and enrollment goals.  

Online strategy and capacity assessment delivers a clear understanding on your readiness for enrollment growth.

Program-fit and modality analysis identifies the right blend of asynchronous, synchronous, fully online, or hybrid programs.

Revenue and investment modeling clarifies the economic considerations and implications of program decisions.

Build-versus-buy decision-making support provides evidence-based guidance tailored to your school.

Vendor RFP, assessment, and negotiation services help secure services on terms that protect the institution.

In-house enterprise roadmap outlines your plan to build and run programs internally.

Independent Advice You Can Trust

We act as your independent strategic partner in understanding and mapping out your approach to instructional design, marketing and advertising, and technology; pointing you in the right direction and helping you craft a custom-made solution that fits your institution – no strings attached.

Our online program experts are passionate online program advocates dedicated to your program growth. We are trusted online program partners because we build solutions with your institutional and student success as our guiding light. Independent advice can trust, because the solution should be curated to your institutional needs, not a vendor’s objectives.

A System That Renegotiated Its Way to Faster In-House Revenue

A public university system was weighing whether to extend a multi-year contract with its online program management vendor. The Kennedy and Company experts modeled the economics and advised the system through the negotiation, helping it secure a short-term contract instead and preserving the option to bring programs in-house sooner. The university system is now building its own online capabilities on that faster timeline, retaining more revenue and growing strategically.

Helping You Answer the Build vs. Buy Question

Chief online learning officers, deans of online or continuing education, and provosts evaluating online growth trust Human Capital to evaluate online programs, assess vendor relationship, or answer a board’s call for additional enrollment revenue. We help leaders who want online expansion aligned to academic mission and supported by data.

Related Solutions

Online strategy connects to the research behind it and the execution after it:

Custom Research and Consulting

Strategic Consulting