Prospective
Student Nurturing

Multi-channel communications and engagement consulting designed to engage prospective students

Strategic Engagement Delivering a Customized Student Experience

Crafting compelling and effective communications is essential for colleges and universities to engage prospective students and drive enrollment. In today’s competitive environment, continuous engagement across channels ensures you stay top of mind and in consideration. At Human Capital Education, we understand the unique challenges institutions face, and our expertise lies in aligning a comprehensive multi-media engagement strategy to deliver a truly personalized student experience.

Delivering the Right Message, on the Right Channel, at the Right Time

Every student’s journey and consideration process is unique. We use a student-centric approach to evaluate how effectively your communications guide students through every stage in the student lifecycle. Our higher education enrollment management experts design communication strategies that align messages with the enrollment process to help propel students through the pipeline. Your custom student engagement journey is built directly into your enrollment management technology stack by Slate Platinum and Salesforce Education Cloud experts to create an experience that communicates your brand values and engages your prospective students every step of the way. Technology and enrollment management experts working together to diagnose your current position, define your destination, and transform your communications strategy into a roadmap for enrollment growth.

Request a Conversation

Note: Include “HCE” in the opening sentence. Contextual copy around the CTA reinforces keyword relevance at page bottom. One to two sentences making the ask. Outline what the conversation covers and what the prospect walks away with. Primary CTA (“Request a Conversation”) that matches the service area.

Optimized Nurturing Built on Data

Improving your communication approach, boosting engagement, and optimizing conversion rates across your student journey requires a clearly defined strategy based on solid data architecture and data-driven optimization. Each engagement begins with a comprehensive analysis of your current communication flows, technology integrations and messaging effectiveness. We evaluate engagement for enrollment and true down-funnel impact, not vanity metrics that show a lot of activity but deliver few results. You get a comprehensive multi-channel communications plan that delivers vitality and engages your prospective students across email, SMS, chatbots, and phone.

Curated Communication Plans Designed to Engage

Our strategic communications and engagement consulting aligns technology, messaging, and processes to deliver an optimal communication flow for your audience.

Communication Plan Audits:
Understand your current communication plan's performance and identify opportunities for optimization.

Strategy Development:
Craft a custom-designed communication flow that aligns your technology, processes and people to nurture your prospective students at every point along the journey.

AI-Powered Chatbots:
Leverage leading AI-powered chatbots to deliver always-on engagement so your prospective students are never left waiting for a reply.

Audience Segmentation:
Deliver curated engagement strategies tailored to your individual prospective students based on demographic and behavioral segmentation.

Multi-Channel Engagement:
Deliver your message on time and in the right media for your audience. Phone, SMS, Email, Social and Chatbots, all aligned and on message, engaging your audience every step of the way.

Transitioning Engagement In-House

Kennedy & Company partnered with Clark University to reimplement Slate as a full marketing and admissions tool that meets the needs of the entire campus. Our experts designed the data architecture and workflows in Slate to support the initial migration of nurturing efforts from HubSpot to Slate, enabling them to subsequently transition inquiry management from an OPM provider to an in-house team. Leveraging Slate functionality, the university was able to efficiently manage prospective student outreach from initial inquiry. Touch points increased across channels, building affinity and engagement with new leads while also automating inquiry workflows and communications to improve efficiency.

Grow Your Next Class

Enrollment Strategy

CRM Optimization

Financial Aid Optimization and Leveraging

See what your admitted students are actually telling you.

Ready to build a strategic communications and engagement enrollment plan that fits your campus and helps you meet or exceed your enrollment goals? Schedule a conversation with the experts at Human Capital Education to understand how we align technology, messaging, and data to deliver the right message to your prospective students at the right time and across the right channels. You work hard to earn engagement with prospective students. We will help you optimize your engagement to help you achieve your enrollment objectives. Find out how we can help.

Prospective Student Nurturing