When More Activity Doesn’t Lead to More Clarity 

By Mickey Baines. At this point in the enrollment cycle, most institutions are not struggling with a lack of activity. In fact, the opposite is often true. Outreach has increased, engagement efforts are expanding across channels, and application volume in many cases is holding steady or growing. Teams are working at a faster pace, supported by more data, more tools, and more visibility into student behavior than at any point in recent memory.

What Your Students Are Telling You

The online graduate market has entered a new phase—defined not just by growth but also by intensifying competition, shifting learner expectations, and increasing scrutiny of return on investment.